
FROM OUR HANDS TO YOURS
For years, you’ve chosen the Baby Initial for its dainty size and heartfelt sentiment, each initial carrying your story. Now our top-selling keepsake steps into its next chapter: a bolder silhouette with thicker, more impactful letters that still retain our signature dainty charm. Partnering with Vartan, our expert local Sydney jeweller, we’ve perfected every detail, from letter proportions to initial thickness. Each initial is handmade to order here in Sydney: pick your letter(s) and metal, and wear a timeless keepsake crafted just for you.


MEET VARTAN
Say hello to Vartan, our award-winning master jeweller at BB Jewellers in Sydney. With over 20 years of experience as one of the city’s few independent production houses, he brings unparalleled skill and dedication to every custom initial - and even handles all our repairs and polishes. In our own words: produced by BB, inspired by Esq.
From our hands to yours
For years, you’ve chosen the Baby Initial for its dainty size and heartfelt sentiment — each initial carrying your story. Now our top-selling keepsake steps into its next chapter: a bolder silhouette with thicker, more impactful letters that still retain our signature dainty charm. Partnering with Vartan, our expert local Sydney jeweller, we’ve perfected every detail, from letter proportions to initial thickness. Each initial is handmade to order here in Sydney: pick your letter(s) and metal, and wear a timeless keepsake crafted just for you.


Meet Vartan
Say hello to Vartan, our award-winning master jeweller at BB Jewellers in Sydney. With over 20 years of experience as one of the city’s few independent production houses, he brings unparalleled skill and dedication to every custom initial—and even handles all our repairs and cleans. In our own words: produced by BB, inspired by Esq.
Care & warranty
Your custom piece is made to be loved for years to come. That’s why every custom Baby Initial comes with a 1-year warranty, plus ongoing care from our jeweller. Whether it’s a refresh, a repair, or adding a new letter as life unfolds (additional costs apply), we’ll treat your keepsake like our own.

Our Most-Loved Creations
How does it work?
1.
Decide on your piece
Choose your material
(solid gold, gold plated, 925 sterling silver) and number of initials.
2.
Made-to-order
Vartan creates your piece by hand, ensuring it is made to the highest standards.
3.
Aftercare
Enjoy a 1-year craftsmanship warranty plus ongoing care.
Let's get personal
Have a vision beyond our standard 1–4 initials? Tell us what you’re dreaming up and we’ll send you a personalised quote.
FAQ's
FAQ's

CUSTOM READY
Your story starts with an initial. We’ll take it from there.