Custom Baby Initial Collection
FROM OUR HANDS TO YOURS
For years, you’ve chosen the Baby Initial for its dainty size and heartfelt sentiment, each initial carrying your story. Now our top-selling keepsake steps into its next chapter: a bolder silhouette with thicker, more impactful letters that still retain our signature dainty charm. Partnering with Vartan, our expert local Sydney jeweller, we’ve perfected every detail, from letter proportions to initial thickness. Each initial is handmade to order here in Sydney: pick your letter(s) and metal, and wear a timeless keepsake crafted just for you.
MEET VARTAN
Say hello to Vartan, our award-winning master jeweller at BB Jewellers in Sydney. With over 20 years of experience as one of the city’s few independent production houses, he brings unparalleled skill and dedication to every custom initial - and even handles all our repairs and polishes. In our own words: produced by BB, inspired by Esq.
The Upgrade
For years, you’ve loved our Baby Initial for its dainty size and heartfelt meaning. Now, our best-selling keepsake is even better: bolder, stronger, and designed to last. Partnering with Vartan, our expert local Sydney jeweller, we’ve perfected every detail. Each initial is handmade to order in Sydney. Simply choose your letter(s) and metal, and we’ll craft your special piece in just 7 days.
The Jeweller
Meet Vartan, our award-winning master jeweller and the hands behind your Baby Initial piece. With over 20 years of experience running one of Sydney’s few independent production houses, he’s all about precision, quality, and craftsmanship. Vartan personally makes each piece, and when it needs a refresh or repair, he’s the one taking care of it. In our own words - made by BB Jewellers, brought to life by Esq.
The Aftercare
Your custom piece is made to be loved for years to come. That’s why every custom Baby Initial comes with a 1-year warranty, plus ongoing care from our jeweller. Whether it’s a refresh, a repair, or adding a new letter as life unfolds (additional costs apply), your piece will always get the same attention to detail as the day it was made.
Our past creations
Let's create yours
Every Baby Initial is custom-made for you with premium materials, expert craftsmanship, and our signature refined finish.
Choose your metal, select your initial(s) from our dropdown menu, and we’ll handcraft your piece in just 7 days.
Let's get personal
Have a vision beyond our standard 1–4 initials? Tell us what you’re dreaming up and we’ll send you a personalised quote.
FAQ's
FAQ's
CUSTOM READY
Your story starts with an initial. We’ll take it from there.